Models - Cassie Marin & Karsen Schafer-Junger
Now that we have told you all the different ways you can use your content, we wanted to show you the ways we have used ours.
This is a lookbook:
E-commerce is shutting down brick & mortar's left and right. The percentage of people who say they prefer shopping online has grown exponentially over the past 5 years. Whether you're selling pottery, organic trail mix, or vintage clothing - your product images need to be high quality, especially if that's the customer's only interaction with your product.
The images shown above are a taste of what a lookbook could look like. Usually each product would have a front, back, & detail shot. You want it to be simple, but give the product some life too.
This is an Instagram feed:
This is an Instagram Story:
Instagram is THE platform to be on. Instagram lives almost completely on the mobile app where over 800 million users go to shop, share, & discover. With the ability now to advertise & shop directly on the app, it's the perfect place to showcase great content, draw in new customers, & engage current customers.
Posting regularly on your feed is vital to keeping customers interested & drawing in new customers. It can be a daunting task to constantly create & post content on social media - that's where we can help. With our campaigns, you'll have plenty of content to mix in to your Instagram feed - we'll even tell you how to lay it out as well as give you some social media tips & tricks.
This is a Facebook Ad:
Facebook has changed countless times over the years and with their new algorithms it can seem hard to get your name out there. But a little money and a lot of strategy can change that. Facebook has an advanced self-serve advertising platform that allows you to target specific audiences with your tailored ad creative. Between the two of us here at Secretary, we have years of experience in social media advertising. We can create content that combats the algorithm & performs better.
This is an Email:
Email marketing doesn't immediately strike anyone as the most effective marketing technique; maybe because it's nothing new, or maybe because we are all flooded with so many emails that it seems like a diluted approach. In reality, email marketing has a higher return on investment & higher conversion rate than the majority of other marketing tactics. It has the potential to be automated, it feels more personal to the consumer, & it has a high rate of mobile interaction. We are suckers for email campaigns from Aesop & Everlane - they get us every time.
This is a Blog Post.
This is a Website.
All the content you just scrolled through came from a single campaign with a single theme & goal. Our theme was a mid-century office secretary with a modern influence & our goal was to create content that we could use to launch our brand on web and social.
These are some ways we used our campaign, we can't wait to hear what you want to do with yours.
Technicolor is an original beauty editorial by Secretary, Miguel Dallas, Sandra Saenz, & Neda. Featuring colors seen prominently in the 80s on the clothing from Lula B's Vintage in Dallas, TX.