Marfa Invitational x Sol Society

Travel Log:


We were invited by Taylor Madison of Sol Society to attend the first ever Marfa Invitational; “part contemporary art fair, part exhibition, part experience” curated and organized by Michael Phelan and Ken Bauso. For one weekend, ten international galleries were under the same roof, each displaying a single featured artist’s work. A painting by Tomoo Gokita sold for $140,000, some artists sold every piece within hours of opening - from Houston to Berlin, attending galleries were warmly welcomed by visiting collectors.

Taylor Madison, travel mogul and vision behind The Simple Sol / Sol Society, got wind of this event and had the foresight to know it would be something incredible - she did an amazing job pulling the group together and getting us premium access to the experiences. Along with Taylor and our photographer Marshall Cox were Courtney Anderson - owner and maker behind Arrowwood Designs, Allison Crawford - interior designer and creator of Hotelette, and Makenzi Hogan - founder of Austin based marketing concierge East 72nd.

As VIPs, we were able to attend a preview of the exhibition opening night and dinner at the Hotel Saint George pool + garden. The next day was nothing less than spectacular with sunset cocktails at the breathtaking ranch home of Douglas Friedman, photographer for Architectural Digest known as The Facinator, with Douglas Friedman himself, artists, gallerists, VIPs, and local makers/artists. As the sun tucked itself away, people trickled over to the lovely Melissa Bent and Michael Phelan’s home for dinner. An evening drenched in views, conversation, and ranch water - it was truly an experience. The final event of the inaugural fair was a seated dinner at Capri prepared by chef Rocky Barnette. Capri is an experience in and of itself, the 8+ expertly prepared courses took it to another level.

A huge success - we are so happy to have been a part of the first Marfa Invitational. Marfa has been ingrained with our brand since its origin. Minimalism is fully realized there and it’s something that never ceases to inspire. Take a look at our weekend in Marfa:


April 7th

+ 8 hours on the road
+ check in at corte del norte
+ marfa invitational opening


April 8th

+ Coffee at do your thing
+ shopping

Ashley rowe
Cobra rock boot company
mano mercantile

+ lunch at pizza foundation
+ cocktails at friedman ranch
+ dinner at michael phelan and melissa bent’s home
+ nightcap at lost horse saloon


April 9th

+ Coffee at do your thing
+ shopping

marfa soap company
garza marfa

+ Galleries

ballroom marfa
pure joy

+ dinner at capri by chef rocky barnette
+ marfa lights


April 10th

+ Coffee at do your thing
+ Chinati foundation
+ prada marfa
+ monahans sand hills
+ 8 hours on the road


Special Thanks -

Thank you Taylor Madison and Sol Society for having us. Thank you Marfa Invitational for an unforgettable experience.


Let’s go on a trip together!