Work Log: Ottilee

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Ottilee is a traditional(ish) wedding registry for modern day couples. Founded by a newlywed who was uninspired by what was available through big box registries, Katie created Ottilee to connect handmade and high-design makers with couples who would like to register for unique, modern and heirloom homeware.

Our initial project with Ottilee was helping Katie re-imagine the visual identity - we did this through a series of new marks, illustrations, an energetic color palette, and a disruptive photography style. Katie gave us the mood below and we translated that into three logo concepts.

We’ve now done multiple shoots for Ottilee as well as designing the gifting experience collateral.


Work Logged.

+ Strategy

+ logo system

+ spot illustrations

+ Color Palette

+ Typefaces

+ Photography

+ collateral

+ Business Cards

original inspiration provided.

original inspiration provided.





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This logo uses a drop cap “O” mark which is affixed to the logotype, but is easily recognized when standing alone.


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Inspired by a wedding band, this logo uses two tones to lead your eyes around the infinite circular pattern.


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This concept uses lines of varying thickness as an ode to calligraphy. Paired with Didot, a font claimed by high end items + Vogue, this would play well in the wedding industry.


Chosen Concept: Retro


Secondary logo

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For the photo content we wanted to show the product being used in a playful way between couples. Scenes were arranged with nostalgic or unusual foods and show couples interacting with the product in the way they were intended… or not. We balanced this playfulness with a high flash, high contrast photography style; showcasing the Ottilee line in an elevated yet relatable way.


no glass by the pool





Aside from the quality, another way Ottilee sets itself apart is the gifting process. Katie wanted every touch point to feel purposeful and authentic while being efficient and convenient for the happy couple.

We designed a series of thank you notes which come in an Ottilee branded keepsake box when the couple registers. In addition, we created gift notes which the couple receives with a photo of the item purchased + personal note from the gifter. As gift notes roll in, they can be stored in the keepsake box and easily traded out for a thank you to send back.






Like what we did for Ottilee? Get in touch with us about branding your next big venture. We work with brands near or far, large or small.

Work Log: Revive Mobile Wellness



REVIVE mobile wellness is Dallas’ premiere mobile medical spa service where their priority is your comfort and your convenience. REVIVE was founded and is run by RN Patty McCoy and Dr. Sean Black who both come from a background in the ER. The beauty of REVIVE is they bring their office to you and are very discreet. You can throw a party for your service or keep it a secret.

In our conversations about the brand and image - we agreed to go in a strong educational route. We didn’t want to play in to vanity or insecurities - we wanted to give the straight facts and let the customer decide their motive. It was super interesting learning the medical benefits of the products aside from the cosmetic benefits. Regarding to strategy and the target market, we wanted the services to be appealing to all. In the initial concepting, we offered the following three options:


Work Logged.

+ Strategy

+ Logo

+ Color Palette

+ Typefaces

+ Photography

+ post-production

+ Web design

+ social templates

+ Business Cards



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With the med spa industry generally leaning toward middle age or older women, we wanted a concept more appealing to all. We used very bold and matter-of-fact language educating the consumer on the benefits rather than influencing them. This with a high contrast photo and design style is intended to get the point across and let the customer make up their own mind.


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This concept pulled on abstract shapes to symbolize structure, perfection, and lift while staying in a muted color palette open for interpretation. The abstract shapes keep the identity a little more concealed which might be appreciated by the clients who may have been burned by the industry in the past or want to keep things on the down-low.


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The banner on the original REVIVE website was a splash of water. The reviving property of water was something that had inspired Patty when thinking about the brand. The puddle of water and drop falling into it inspired a plump, smooth style throughout the type and a fluid, organic style through the illustrations.


Chosen Concept: Neutral




Internal Exploration


presented concepts

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Sans-Serif Option

The logotype stays very clean, simple, and modern. The mark was inspired by the word Revive: The Latin word vivere, meaning “to live,” gives us the root viv. Words from the Latin vivere have something to do with living. To survive is to remain alive. To revive is to bring back to life. To be vivacious is to be full of life. These are all things we see in the Revive Mobile Wellness brand story. We played off of that and created something with VIV in the middle, reflected off an M and W for mobile wellness, completely locked into a single geometric mark.

This concept was chosen.


serif option

The logotype starts out broken and ends complete, symbolizing the revitalization this brand brings to their customers. Staying true to classic yet modern approaches to typography, we wanted to show a serif option that leans into both the older audience, younger audience, and the stencil effect creates a bit of a masculine balance. The mark has a simple plus sign inspired by the universal medical red cross symbol, alluding to the fact that this brand is medical without giving it away. Adding to the inspiration, there is a 1 that the R stencil creates, symbolizing that it is for you rather than for society to accept you.

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Mark revisions














Photography + Post-Production.



For the photography, we used a high flash style with stark shadows to bring out the boldness of the concept. Since we’re working with a pretty monochromatic color palette, we used GIF animations to grab people’s attention rather than color. A questionable decision was the vast use of syringes due to some people’s fear of needles; we decided the use of them in a fun modern way could work in our favor to make needles less scary and more approachable.



To match the brand colors perfectly, we shot the syringes on a bright colored set with high contrast; this way we would have good structure and light, but could isolate and adjust the color in post.


Web Design.


Once we had the identity locked down and the photography was done, pulling the website together had more to do with strategy than creativity. We approached the wireframe similarly to the other websites we’ve created: draw people in with bits of information, stunning creative, and give them the option to find out more but don’t overwhelm them right off the bat. We created this website with Squarespace where we are Circle Members and can extend a 20% discount + extended free trial to our clients. You can check out the full website here.

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Social Templates.


REVIVE has a heavy presence on Instagram mainly using before/after photos and testimonials to educate followers + witty quotes to keep them entertained. To create more consistency with the overall brand image, we gave them three social templates to use: one for before & afters, one for quotes, and one for phrases. We preloaded each of these into the Canva app with the correct color settings and fonts for REVIVE to simply swap out the photos or copy.


Business Cards.

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Like what we did for Revive? Get in touch with us about branding your next big venture. We work with brands near or far, large or small.

Editorial: Movement for iMirage Magazine

Movement is an original post-production story by Secretary combining photography with design. It showcases a range of motion & emotion through the posing, design elements, & minimal styling.


Editorial: Dry Heat for Jute Magazine

Photography & Styling - Secretary

Makeup - Sandra Saenz

Floral Styling/Styling Assist - Patricio Rivera

Model - Nina Kong of Kim Dawson Agency

Sunglasses - Glass Optical