Using our illustrations with the food photography & copy Tribal already had, we put together a home page that encourages conversions & holds the user's interest.
From the opening page, you're immediately given the option to place an order; this is helpful for frequent customers who are already familiar with the brand. For those who are not, keep scrolling & you can read trimmed pieces of the original website copy telling just enough about Tribal without overwhelming you with information. At the bottom of the page, we give store hours, a map, & the options to order again now that you know a little about Tribal.
In addition to the home page, we designed a menu page, & three online ordering pages - juice, café, & meal plan. We condensed the previous two meal plan ordering pages into one that has the meal plan menu to look through & the option to order either the 3 day or 1 day meal plan at the bottom.
The juice and café pages are completely new. On the juice page, our illustrations make it easy to see every flavor & know exactly what's inside each of them - presenting it up front saves the user from having to click into each product for the ingredients & repeat for each flavor. The café page is straightforward & gives the options to order delivery, take out, & information to visit in person.