Photography and/or Design

Work Log: Revel Workshop

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Revel Workshop

One of your friends gets their hair cut or colored here, we’d bet on it. Seated in the Design District, Revel Workshop is a learning and working space for a group of passionate and talented hairdressers. Adriana Martinez, with the help of Paw Rudd, has grown Revel into an elite Dallas hair salon that never feels pretentious.

Long before Secretary, Revel was one of our owner Marshall’s first clients. We’ve loved getting to know these artists and watching this business grow.

Check out Revel Workshop -

 

Work Logged.

+ headshot photography

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In Use:

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Need staff headshots for your website?

Editorial: Scandinavian Cowgirl for Flanelle Magazine

Team

makeup + Hair

Lacey Salas

styling

Lela Orr + Lea Nyland

model

Alexis King

all clothing is by zero-waste, eco-luxury brand ferrah.

 

we did zero skin retouching on this editorial.

Work Log: Southcott Threads

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Southcott Threads

Founded by Amy Graham in Dallas, Texas - Southcott is a line of contemporary casuals for women seeking better everyday wear. Made sustainably from bamboo cotton and to fit every body shape, their clothes boast comfort and quality for all.

We’ve had the pleasure of working with Southcott a number of times now and have shot up to sixty looks in less than eight hours. The team is always well directed by Angela George of By George Partners, and we’re so grateful she pulled us in on this project.

 

Work Logged.

+ LIFESTYLE PHOTOGRAPHY

+ ECOMMERCE PHOTOGRAPHY

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We developed a sharp, minimal, and clean e-commerce aesthetic that puts focus on the unique cuts seen throughout the tops and dresses.

 

In Use:

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Need something photographed for your brand?

ELLE Feature - together for Flanelle Magazine

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together

shot in 2017 for flanelle magazine

featured in elle usa march 2019

 

TEAM

Makeup Artist - Lacey Salas

Hair Stylist - Jessica Henry

Wardrobe - Ferrah

Wardrobe Stylists: Lela Orr & Lea Nyland

Models - Haley Halter & Makayla Harmon of Kim Dawson

 

FEATURE IN ELLE USA

We were honored to have this photo published in Elle USA March 2019 as part of a profile on designer and season 17 Project Runway contestant, Lela Orr of Ferrah.

MARCH 2019 COVER

MARCH 2019 COVER

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ORIGINAL STORY FOR FLANELLE MAGAZINE

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Work Log: Foreign Collections

Foreign Collections Marti Diro Patricio Rivera Dallas Photography

Foreign Collections

Foreign Collections is an incredible brand created & pioneered by our dear friend Marti. The handcrafted pieces pay homage to Marti’s Ethiopian culture and in her words “are a statement of individuality without an apology”.

We photographed the new maxi jumper dress campaign on model Roué Vera for the e-commerce launch and new lookbook with makeup by Ariana Hajek and florals by Patricio Rivera.

 

Work Logged.

+ Lookbook Photography

+ Ecommerce Photography

Lookbook Photography.

Foreign Collections Marti Diro Patricio Rivera Dallas Photography
Foreign Collections Marti Diro Patricio Rivera Dallas Photography

Ecommerce Photography.

In Use:


Like what we did for Foreign Collections? Reach out to us about photographing something for you.

Work Log: Blake Coleman A.K.A. Pickles

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Blake Coleman

Blake Coleman is a center for the New Jersey Devils endearingly referred to by his fans as “Pickles”. We won’t spoil the story on how the nickname came about, you’ll have to read about it on his site.

How did we get connected with an NHL player? Lucky for us, he’s from Texas and his sister Lauren was working with him to launch a personal brand. Being a talented designer herself, Lauren reached out to us for help on the photography end.

 

Work Logged.

+ Lifestyle Photography

+ Website Photography

+ Ecommerce Photography

 

Lifestyle Photography.

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Website Photography.

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Blake Coleman New Jersey Devils

Ecommerce Photography.

In Use:

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Blake Coleman Pickles

Like what we did for Blake? Reach out to us about photographing something for you.

Work Log: A Place to Love

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A Place to Love 

A Place to Love is an interior design studio in Dallas, TX. Sarah Hancock founded her business in May of 2018 when making a career pivot from finance. 

Initially, Sarah brought us in to photograph one of her first big projects - she was the first person who wrote a check to Secretary Creative LLC; we still have it on our wall. A few months later we heard from Sarah again, this time in need of a website. 

Using Sarah's existing brand identity & the photos we took, we gave A Place to Love a bright, inviting website that is straightforward without being bland. The bright, airy feel of the home we photographed for her played perfectly with her branding & Sarah was pleased with her results.

We continue to consult with Sarah on social media marketing, managing her website, & photographing her new projects. 

 
 

Work Logged.

+ Photography

+ Web Design

+ Consultation

 

Photography.

 

Web Design.

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Need a website for your brand or business? Let us help you. Our clients enjoy 20% off their first year of Squarespace in addition to an extended 6-month free trial.

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Work Log: Tribal

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Tribal

Tribal is a Dallas native organic juicery & café. Owners Brenton & Hailey pushed their cold pressed juice distribution from a few local stores & coffee shops to Central Market & several states. In January 2018 Tribal opened their first café in the Bishop Arts District. Tribal All Day Café serves food that is just as good as it is good for you. They steer away from labels like vegan or vegetarian, but have a delicious option for everyone. As exquisite as their flagship in Bishop Arts & the food prepared in it is, they felt the Tribal website was lacking. With this new venture, they needed to find balance on the web between promoting the café & the juice. 

We've been friends & fans of Tribal for quite some time, so when they trusted us with their website we were honored.

We created the balance by getting to the core of the brand: community & quality ingredients. Staying true to their minimal branding while making the website exciting & approachable, we used illustrations to catch the user's eye & inform them about the brand. 

 
 

Work Logged:

entry one:

+ illustrations

+ Hero Image 

+ web design

entry two:

+ merch

+ Menu design

+ Marketing material

Merch.

 

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Menu Design.

Illustrations.

 

A big catalyst for this project was Tribal needing an online platform for ordering juice. In our initial meeting together, we all came to an agreement that illustrations would be such a fun & educational way to present the juice rather than plain bottle images - so that's where the illustrations started. Eleven deconstructed 12oz juices, & five deconstructed 32oz juices. 

Juice:

We liked the illustrations so much for their brand that the style led into spot illustrations, buttons, & an illustrated hero image. 

Button:

Spot:

 

Hero Image.

 
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Possibly the trickiest part of the web re-design process for Tribal was coming up with a stunning hero image. Tribal needed something that wasn't specific to neither the juice nor the café, but was on brand & grabbed attention. We tried several options focused on ingredients, but none of them felt right; that's when we went with a storefront illustration that focused more on the community aspect. 

 

Hero rejects:

 
 
 
 

Web Design.

 

Using our illustrations with the food photography & copy Tribal already had, we put together a home page that encourages conversions & holds the user's interest. 

From the opening page, you're immediately given the option to place an order; this is helpful for frequent customers who are already familiar with the brand. For those who are not, keep scrolling & you can read trimmed pieces of the original website copy telling just enough about Tribal without overwhelming you with information. At the bottom of the page, we give store hours, a map, & the options to order again now that you know a little about Tribal. 

In addition to the home page, we designed a menu page, & three online ordering pages - juice, café, & meal plan. We condensed the previous two meal plan ordering pages into one that has the meal plan menu to look through & the option to order either the 3 day or 1 day meal plan at the bottom. 

The juice and café pages are completely new. On the juice page, our illustrations make it easy to see every flavor & know exactly what's inside each of them - presenting it up front saves the user from having to click into each product for the ingredients & repeat for each flavor. The café page is straightforward & gives the options to order delivery, take out, & information to visit in person. 

 
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Before & After.


Need a website for your brand or business? Let us help you. Our clients enjoy 20% off their first year of Squarespace in addition to an extended 6-month free trial. 

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Editorial: Dry Heat for Jute Magazine

Photography & Styling - Secretary

Makeup - Sandra Saenz

Floral Styling/Styling Assist - Patricio Rivera

Model - Nina Kong of Kim Dawson Agency

Sunglasses - Glass Optical