Collective Confidence is a community and network of strong and empowered women dedicated to creating impactful cultures and fulfilling ambitious dreams. Founder Pamela Harless spent 20+ years in the HR industry and is now using her experience to mentor other women in growing their careers, building a team, and finding a community.
We presented two campaign concepts for CC - one with a more personality driven strategy, showcasing three different types of women in three different workspaces; the second with a more disruptive tone and three women showing the power in unity.
+ creative direction
+ Set design
+ brand photography
Our chosen concept uses wardrobe styling to tell a story of unity while remaining individual and conveys boldness through a modular set design nodding to an office setting.
We are always able to work with such amazing people and these are the talented women we worked with on this project:
Special thanks to Pamela for starting an incredible business and trusting us to translate and visually convey the voice of her brand. Pamela was an absolute dream to work with and has so much wisdom to give through Collective Confidence.
We’d also like to thank Kadie Smith of Dropcap Design for introducing us and doing an incredible job on the branding for Collective Confidence.
Need help brainstorming a campaign for your brand? Let’s get coffee!