Indigo Child is a luxury hair salon where clients get a full treatment every time. Indigo Child is built on positivity, on the simple idea that ALL eyes are on YOU. Their talented stylists thrive on the energy you bring, and they are united in the sole purpose of helping you bring that energy out into the world.
The concept for the name Indigo Child came from the owner Sarah's experience with an aura reading where she was told she is an Indigo Child. Indigo Children are highly intelligent, perceptive, empathetic, & strong willed. Their strong intuition & perception relates to the sixth chakra, or third eye, which is the inspiration for the logo. We wanted to go a classic luxury route that isn't "trendy", but also isn't stale. In the initial concepting, we offered the following three options:
+ Color Palette
+ Brand Pattern
+ Branded Phrases
+ Business Cards
The concept of Indigo Children was a new age term coined in the 70’s. With this concept, we'd to pay homage to that era in a subtle, yet classic way. The colors would be bright & the logo + illustrations would be minimal, incorporating organic curves while staying geometric. We'd create a custom logo-type for the storefront (inspired by the Vada in the right corner).
Indigo Children are extremely spiritual. This concept leans into the classic style of illustration when thinking of mystic branding. We would pair the classic illustration style with a modern high x-height typeface. Another option would be to do a custom marbling (similar to bottom left) for a pattern
In order to keep current but stay classic, line illustrations are always a respectable way to go. We could play into the Chakra and different plants indigo symbolizes for illustrations. A modern line would be paired with a modern sans-serif typeface.
Chosen Concept: 70s
Branded Phrases + Pattern.
Like what we did for Indigo Child? Get in touch with us about branding your next big venture.