Dallas Design

Work Log: Southcott Threads

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Southcott Threads

Founded by Amy Graham in Dallas, Texas - Southcott is a line of contemporary casuals for women seeking better everyday wear. Made sustainably from bamboo cotton and to fit every body shape, their clothes boast comfort and quality for all.

We’ve had the pleasure of working with Southcott a number of times now and have shot up to sixty looks in less than eight hours. The team is always well directed by Angela George of By George Partners, and we’re so grateful she pulled us in on this project.

 

Work Logged.

+ LIFESTYLE PHOTOGRAPHY

+ ECOMMERCE PHOTOGRAPHY

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We developed a sharp, minimal, and clean e-commerce aesthetic that puts focus on the unique cuts seen throughout the tops and dresses.

 

In Use:

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Need something photographed for your brand?

Work Log: Foreign Collections

Foreign Collections Marti Diro Patricio Rivera Dallas Photography

Foreign Collections

Foreign Collections is an incredible brand created & pioneered by our dear friend Marti. The handcrafted pieces pay homage to Marti’s Ethiopian culture and in her words “are a statement of individuality without an apology”.

We photographed the new maxi jumper dress campaign on model Roué Vera for the e-commerce launch and new lookbook with makeup by Ariana Hajek and florals by Patricio Rivera.

 

Work Logged.

+ Lookbook Photography

+ Ecommerce Photography

Lookbook Photography.

Foreign Collections Marti Diro Patricio Rivera Dallas Photography
Foreign Collections Marti Diro Patricio Rivera Dallas Photography

Ecommerce Photography.

In Use:


Like what we did for Foreign Collections? Reach out to us about photographing something for you.

Work Log: A Place to Love

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A Place to Love 

A Place to Love is an interior design studio in Dallas, TX. Sarah Hancock founded her business in May of 2018 when making a career pivot from finance. 

Initially, Sarah brought us in to photograph one of her first big projects - she was the first person who wrote a check to Secretary Creative LLC; we still have it on our wall. A few months later we heard from Sarah again, this time in need of a website. 

Using Sarah's existing brand identity & the photos we took, we gave A Place to Love a bright, inviting website that is straightforward without being bland. The bright, airy feel of the home we photographed for her played perfectly with her branding & Sarah was pleased with her results.

We continue to consult with Sarah on social media marketing, managing her website, & photographing her new projects. 

 
 

Work Logged.

+ Photography

+ Web Design

+ Consultation

 

Photography.

 

Web Design.

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Need a website for your brand or business? Let us help you. Our clients enjoy 20% off their first year of Squarespace in addition to an extended 6-month free trial.

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Editorial: Movement for iMirage Magazine

Movement is an original post-production story by Secretary combining photography with design. It showcases a range of motion & emotion through the posing, design elements, & minimal styling.

 

Work Log: Indigo Child

 
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Branding.

Indigo Child is a luxury hair salon where clients get a full treatment every time. Indigo Child is built on positivity, on the simple idea that ALL eyes are on YOU. Their talented stylists thrive on the energy you bring, and they are united in the sole purpose of helping you bring that energy out into the world.

The concept for the name Indigo Child came from the owner Sarah's experience with an aura reading where she was told she is an Indigo Child. Indigo Children are highly intelligent, perceptive, empathetic, & strong willed. Their strong intuition & perception relates to the sixth chakra, or third eye, which is the inspiration for the logo. We wanted to go a classic luxury route that isn't "trendy", but also isn't stale. In the initial concepting, we offered the following three options:

 
 

Work Logged.

+ Logo

+ Typefaces

+ Color Palette

+ Photography

+ Illustrations

+ Brand Pattern

+ Branded Phrases

+ Business Cards

 

70's

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The concept of Indigo Children was a new age term coined in the 70’s. With this concept, we'd to pay homage to that era in a subtle, yet classic way. The colors would be bright & the logo + illustrations would be minimal, incorporating organic curves while staying geometric. We'd create a custom logo-type for the storefront (inspired by the Vada in the right corner).

Mystic

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Indigo Children are extremely spiritual. This concept leans into the classic style of illustration when thinking of mystic branding. We would pair the classic illustration style with a modern high x-height typeface. Another option would be to do a custom marbling (similar to bottom left) for a pattern

Line

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In order to keep current but stay classic, line illustrations are always a respectable way to go. We could play into the Chakra and different plants indigo symbolizes for illustrations. A modern line would be paired with a modern sans-serif typeface.

 

Chosen Concept: 70s

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Logo.

Exploration

Iterations

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Colors.

 

Typography.

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Photography.

 
 

Illustrations.

 

Branded Phrases + Pattern.

 
 
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Business Cards.

 
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Like what we did for Indigo Child? Get in touch with us about branding your next big venture. 

Secretary Campaign I

Now that we have told you all the different ways you can use your content, we wanted to show you the ways we have used ours. 

This is a lookbook: 

 

E-commerce is shutting down brick & mortar's left and right. The percentage of people who say they prefer shopping online has grown exponentially over the past 5 years. Whether you're selling pottery, organic trail mix, or vintage clothing - your product images need to be high quality, especially if that's the customer's only interaction with your product. 

The images shown above are a taste of what a lookbook could look like. Usually each product would have a front, back, & detail shot. You want it to be simple, but give the product some life too. 

 

This is an Instagram feed:

 

This is an Instagram Story:

 
 

Instagram is THE platform to be on. Instagram lives almost completely on the mobile app where over 800 million users go to shop, share, & discover. With the ability now to advertise & shop directly on the app, it's the perfect place to showcase great content, draw in new customers, & engage current customers.

Posting regularly on your feed is vital to keeping customers interested & drawing in new customers. It can be a daunting task to constantly create & post content on social media - that's where we can help. With our campaigns, you'll have plenty of content to mix in to your Instagram feed - we'll even tell you how to lay it out as well as give you some social media tips & tricks. 

 

This is a Facebook Ad:

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Facebook has changed countless times over the years and with their new algorithms it can seem hard to get your name out there. But a little money and a lot of strategy can change that. Facebook has an advanced self-serve advertising platform that allows you to target specific audiences with your tailored ad creative. Between the two of us here at Secretary, we have years of experience in social media advertising. We can create content that combats the algorithm & performs better. 

This is an Email:

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Email marketing doesn't immediately strike anyone as the most effective marketing technique; maybe because it's nothing new, or maybe because we are all flooded with so many emails that it seems like a diluted approach. In reality, email marketing has a higher return on investment & higher conversion rate than the majority of other marketing tactics. It has the potential to be automated, it feels more personal to the consumer, & it has a high rate of mobile interaction. We are suckers for email campaigns from Aesop & Everlane - they get us every time. 

This is a Blog Post.

This is a Website. 

All the content you just scrolled through came from a single campaign with a single theme & goal. Our theme was a mid-century office secretary with a modern influence & our goal was to create content that we could use to launch our brand on web and social.

These are some ways we used our campaign, we can't wait to hear what you want to do with yours.