Back with one of our favorite clients - this season Marti is releasing a beautiful cowhide tote in two sizes and a variety of colorways as well as brass rings sourced from Ethiopia.
In pre-production meetings with Marti we discussed continuing with a minimal, semi-industrial feel; pulling in elements of raw concrete, cinder block, and neutral colors as to not compete with the striking front pocket. This led us to choose Lagoon as a studio which would give us a blank slate to focus on using interesting light and angles.
+ campaign photography
+ e-commerce photography
We took advantage of the unique light in Lagoon to highlight the tote’s contrasting pocket + complement the square shape.
Shop the tote
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