Branding Agency

Work Log: Southcott Threads

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Southcott Threads

Founded by Amy Graham in Dallas, Texas - Southcott is a line of contemporary casuals for women seeking better everyday wear. Made sustainably from bamboo cotton and to fit every body shape, their clothes boast comfort and quality for all.

We’ve had the pleasure of working with Southcott a number of times now and have shot up to sixty looks in less than eight hours. The team is always well directed by Angela George of By George Partners, and we’re so grateful she pulled us in on this project.

 

Work Logged.

+ LIFESTYLE PHOTOGRAPHY

+ ECOMMERCE PHOTOGRAPHY

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We developed a sharp, minimal, and clean e-commerce aesthetic that puts focus on the unique cuts seen throughout the tops and dresses.

 

In Use:

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Need something photographed for your brand?

Work Log: Revive Mobile Wellness

 
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Branding.

REVIVE mobile wellness is Dallas’ premiere mobile medical spa service where their priority is your comfort and your convenience. REVIVE was founded and is run by RN Patty McCoy and Dr. Sean Black who both come from a background in the ER. The beauty of REVIVE is they bring their office to you and are very discreet. You can throw a party for your service or keep it a secret.

In our conversations about the brand and image - we agreed to go in a strong educational route. We didn’t want to play in to vanity or insecurities - we wanted to give the straight facts and let the customer decide their motive. It was super interesting learning the medical benefits of the products aside from the cosmetic benefits. Regarding to strategy and the target market, we wanted the services to be appealing to all. In the initial concepting, we offered the following three options:

 
 

Work Logged.

+ Strategy

+ Logo

+ Color Palette

+ Typefaces

+ Photography

+ post-production

+ Web design

+ social templates

+ Business Cards

 

Neutral

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With the med spa industry generally leaning toward middle age or older women, we wanted a concept more appealing to all. We used very bold and matter-of-fact language educating the consumer on the benefits rather than influencing them. This with a high contrast photo and design style is intended to get the point across and let the customer make up their own mind.

Abstract

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This concept pulled on abstract shapes to symbolize structure, perfection, and lift while staying in a muted color palette open for interpretation. The abstract shapes keep the identity a little more concealed which might be appreciated by the clients who may have been burned by the industry in the past or want to keep things on the down-low.

Water

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The banner on the original REVIVE website was a splash of water. The reviving property of water was something that had inspired Patty when thinking about the brand. The puddle of water and drop falling into it inspired a plump, smooth style throughout the type and a fluid, organic style through the illustrations.

 

Chosen Concept: Neutral

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Logo.

 

Internal Exploration

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presented concepts

 
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Sans-Serif Option

The logotype stays very clean, simple, and modern. The mark was inspired by the word Revive: The Latin word vivere, meaning “to live,” gives us the root viv. Words from the Latin vivere have something to do with living. To survive is to remain alive. To revive is to bring back to life. To be vivacious is to be full of life. These are all things we see in the Revive Mobile Wellness brand story. We played off of that and created something with VIV in the middle, reflected off an M and W for mobile wellness, completely locked into a single geometric mark.

This concept was chosen.

 
 

serif option

The logotype starts out broken and ends complete, symbolizing the revitalization this brand brings to their customers. Staying true to classic yet modern approaches to typography, we wanted to show a serif option that leans into both the older audience, younger audience, and the stencil effect creates a bit of a masculine balance. The mark has a simple plus sign inspired by the universal medical red cross symbol, alluding to the fact that this brand is medical without giving it away. Adding to the inspiration, there is a 1 that the R stencil creates, symbolizing that it is for you rather than for society to accept you.

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Mark revisions

 
 

Final

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logotype

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mark

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lockup

 

Colors.

 

Typography.

 

Photography + Post-Production.

 

style

For the photography, we used a high flash style with stark shadows to bring out the boldness of the concept. Since we’re working with a pretty monochromatic color palette, we used GIF animations to grab people’s attention rather than color. A questionable decision was the vast use of syringes due to some people’s fear of needles; we decided the use of them in a fun modern way could work in our favor to make needles less scary and more approachable.

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Process

To match the brand colors perfectly, we shot the syringes on a bright colored set with high contrast; this way we would have good structure and light, but could isolate and adjust the color in post.

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Web Design.

 

Once we had the identity locked down and the photography was done, pulling the website together had more to do with strategy than creativity. We approached the wireframe similarly to the other websites we’ve created: draw people in with bits of information, stunning creative, and give them the option to find out more but don’t overwhelm them right off the bat. We created this website with Squarespace where we are Circle Members and can extend a 20% discount + extended free trial to our clients. You can check out the full website here.

 
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Social Templates.

 
 

REVIVE has a heavy presence on Instagram mainly using before/after photos and testimonials to educate followers + witty quotes to keep them entertained. To create more consistency with the overall brand image, we gave them three social templates to use: one for before & afters, one for quotes, and one for phrases. We preloaded each of these into the Canva app with the correct color settings and fonts for REVIVE to simply swap out the photos or copy.

 
 
 
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Business Cards.

 
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Like what we did for Revive? Get in touch with us about branding your next big venture. We work with brands near or far, large or small.

Secretary Campaign I

Now that we have told you all the different ways you can use your content, we wanted to show you the ways we have used ours. 

This is a lookbook: 

 

E-commerce is shutting down brick & mortar's left and right. The percentage of people who say they prefer shopping online has grown exponentially over the past 5 years. Whether you're selling pottery, organic trail mix, or vintage clothing - your product images need to be high quality, especially if that's the customer's only interaction with your product. 

The images shown above are a taste of what a lookbook could look like. Usually each product would have a front, back, & detail shot. You want it to be simple, but give the product some life too. 

 

This is an Instagram feed:

 

This is an Instagram Story:

 
 

Instagram is THE platform to be on. Instagram lives almost completely on the mobile app where over 800 million users go to shop, share, & discover. With the ability now to advertise & shop directly on the app, it's the perfect place to showcase great content, draw in new customers, & engage current customers.

Posting regularly on your feed is vital to keeping customers interested & drawing in new customers. It can be a daunting task to constantly create & post content on social media - that's where we can help. With our campaigns, you'll have plenty of content to mix in to your Instagram feed - we'll even tell you how to lay it out as well as give you some social media tips & tricks. 

 

This is a Facebook Ad:

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Facebook has changed countless times over the years and with their new algorithms it can seem hard to get your name out there. But a little money and a lot of strategy can change that. Facebook has an advanced self-serve advertising platform that allows you to target specific audiences with your tailored ad creative. Between the two of us here at Secretary, we have years of experience in social media advertising. We can create content that combats the algorithm & performs better. 

This is an Email:

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Email marketing doesn't immediately strike anyone as the most effective marketing technique; maybe because it's nothing new, or maybe because we are all flooded with so many emails that it seems like a diluted approach. In reality, email marketing has a higher return on investment & higher conversion rate than the majority of other marketing tactics. It has the potential to be automated, it feels more personal to the consumer, & it has a high rate of mobile interaction. We are suckers for email campaigns from Aesop & Everlane - they get us every time. 

This is a Blog Post.

This is a Website. 

All the content you just scrolled through came from a single campaign with a single theme & goal. Our theme was a mid-century office secretary with a modern influence & our goal was to create content that we could use to launch our brand on web and social.

These are some ways we used our campaign, we can't wait to hear what you want to do with yours.