Work Log: Ottilee

 
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Branding.

Ottilee is a traditional(ish) wedding registry for modern day couples. Founded by a newlywed who was uninspired by what was available through big box registries, Katie created Ottilee to connect handmade and high-design makers with couples who would like to register for unique, modern and heirloom homeware.

Our initial project with Ottilee was helping Katie re-imagine the visual identity - we did this through a series of new marks, illustrations, an energetic color palette, and a disruptive photography style. Katie gave us the mood below and we translated that into three logo concepts.

We’ve now done multiple shoots for Ottilee as well as designing the gifting experience collateral.

 
 

Work Logged.

+ Strategy

+ logo system

+ spot illustrations

+ Color Palette

+ Typefaces

+ Photography

+ collateral

+ Business Cards

 
 
original inspiration provided.

original inspiration provided.

 
 
 

Logo.

 
 

Together

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This logo uses a drop cap “O” mark which is affixed to the logotype, but is easily recognized when standing alone.

Retro

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Inspired by a wedding band, this logo uses two tones to lead your eyes around the infinite circular pattern.

Classic

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This concept uses lines of varying thickness as an ode to calligraphy. Paired with Didot, a font claimed by high end items + Vogue, this would play well in the wedding industry.

 
 

Chosen Concept: Retro

 

Secondary logo

 
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Final

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logotype

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mark

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secondary

 

Colors.

 

Typography.

 
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Illustration.

 
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Photography.

 

style

For the photo content we wanted to show the product being used in a playful way between couples. Scenes were arranged with nostalgic or unusual foods and show couples interacting with the product in the way they were intended… or not. We balanced this playfulness with a high flash, high contrast photography style; showcasing the Ottilee line in an elevated yet relatable way.

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no glass by the pool

“headshots”

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Collateral.

 

Aside from the quality, another way Ottilee sets itself apart is the gifting process. Katie wanted every touch point to feel purposeful and authentic while being efficient and convenient for the happy couple.

We designed a series of thank you notes which come in an Ottilee branded keepsake box when the couple registers. In addition, we created gift notes which the couple receives with a photo of the item purchased + personal note from the gifter. As gift notes roll in, they can be stored in the keepsake box and easily traded out for a thank you to send back.

 
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GIFT NOTE

GIFT NOTE

THANK YOU NOTE

THANK YOU NOTE

 

Like what we did for Ottilee? Get in touch with us about branding your next big venture. We work with brands near or far, large or small.